Better play by design
Fusing simple, modern design and responsible craftsmanship into a collection of unique toys that helps learners of all ages discover the beauty and purpose in everyday play.
SHOP BLOCKS AND BUILDING
SHOP GAMES AND PUZZLES
SHOP PEOPLE AND PLACES
SHOP READING BOOKS
SHOP TEACHING TOOLS
SHOP PLANTS AND ANIMALS
est.
2023
We took the question of “Why isn’t there?” and turned it into “Why don’t we?” We started this brand to instill an appreciation for craft and quality at a young age, and help the learners of today realize that each interaction and purchase can have effects on communities of tomorrow. We specialize in wooden open-ended toys and learning resources that allow children to express themselves freely and creatively without any set rules or outcomes.