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Location, location…
We want to be easy to find and best positioned to serve our customers.
Where are we?
when are we open, what are our hours, how do you get to us…etc etc etc.
We need to balance our need to be “where our customers are” with a fiscal responsibility and an eye toward long term sustainability.
Within each of our markets we will locate in area with a higher concentration of family-focussed businesses and a density of dining, shopping and entertainment options that appeal to a mix of customers. Ideally we want to located in demographic areas that are aligned with our ethos and aesthetic.
Our goal is to locate in areas that strive to incorporate environmental and social issues into their purchasing decisions.
We will locate in areas with high density, walkability and higher median income. Being located in an area with a desirable school (people buy into neighborhood because of the educational opportunities) is a key goal.
While hitting all of these target goals is desirable, we must also weigh the cost of hitting them.