Who do we serve?

We know there is an educator and caregiver community that struggles to find unique, well crafted playing and teaching tools that engage on multiple levels

We have begun to survey the density of purchasing customers in our initial core market. We have only to date tapped into the public Montessori community. We know that there is additional potential in the private Montessori community as well as Waldorf, which has a similar appreciation for the type of goods we will sell. As you will see, there is a robust potential base. 

Within the public Montessori community alone to date we see: 25 3-6 level teachers, 28 6-9 level teacher, 19 9-12 level teachers as well as a potential additional 28 teachers across those levels. Each of those teachers represent a classroom with a potential of 25-30 kids each, with associated parents and caregivers. As one can see, those numbers alone yield a tremendous opportunity.

In addition to these numbers, there are over 40 private Montessori school affiliated with  Cincinnati Montessori Society. Each of those schools represent an underserved teacher and parent base. 

We feel we can also tap into the private traditional education schools and the home-school community. We also know a key demographic will be parents, caregivers and relatives who place a high emphasis on their child’s education and are willing to invest in quality learning and play resources.

Teachers have little to no local resources for practical classroom materials. By providing them with a curated selection of artistic, ethically sourced and produced goods, we will facilitate an easier shopping experience than ordering on-line.

Our in-store experience will allow teachers and parent to interact with the items prior to purchase.

We know this potential customer base represents a tremendous growth opportunity in our current, as well as potential future markets. We will seek out areas where we can best serve the communities listed above.